Lego: Design by Me

LEGO is a fascinating business case study. One example of how they have tapped into and fed the passion of their customers is their Design by Me service. You download a software application that lets you design your own custom LEGO piece, design your own unique box and then click to submit your order to their factory.

http://designbyme.lego.com/en-us/FAQ/default.aspx


One Comment on “Lego: Design by Me”

  1. I love lego especially LEGO STAR WARS especially the sith pilot


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