Confessions of a Radical IndustrialistPosted: May 12, 2011
Ray Anderson was named one of Time magazine’s Heroes of the Environment and one of MSNBC.com’s Top 15 Green Business Leaders in 2007.
In 1994, after reading Paul Hawken’s The Ecology of Commerce, Anderson decided to make his carpet company Interface, established in 1973, the first company to achieve 100 percent sustainability, a massively successful effort that has made him a sought-after business consultant (clients include Wal-Mart) as well as an environmental hero. Sustainability, argues Anderson, makes just as much business sense as it does a liberal crusade. Interface developed processes for recycling old carpets, switched over to solar and other alternative energy sources, reduced water use and contamination, and, in 2007, even managed to achieve negative net greenhouse gas emissions. What is even more impressive is that Interface achieved this globally, not just in the U. S., while growing profits.
His book is called Confessions of a Radical Industrialist.
If you’re curious, here’s a link to his company: