You’re Not (Yet) a Gadget


You Are Not a Gadget, a post from June 2011, shared some of Jaron Lanier’s perspectives from his book of the same name. What he described then has grown more important and relevant — the need to call out the dangers of anonymity on social networking tools and its invitation to, its facilitation of, a mob mentality, “bullying” behaviour, the lurking voyeurism, or perhaps the fear that drives silence while uncivil things occur on our screens, tablets, and phones.

Whether or not any given technology is moral or immoral — is nuclear fusion in itself immoral? — is a relevant question but one I am not qualified to answer. Certainly a case could be made, however, that even if a particular technology is amoral and neutral, our use of it can reflect moral choices.

In the current issue of The Smithsonian, Ron Rosenbaum writes in “What Turned Jaron Lanier Against the Web?”:

I couldn’t help thinking of John Le Carré’s spy novels as I awaited my rendezvous with Jaron Lanier in a corner of the lobby of the stylish W Hotel just off Union Square in Manhattan. Le Carré’s espionage tales, such as The Spy Who Came In From the Cold, are haunted by the spectre of the mole, the defector, the double agent, who, from a position deep inside, turns against the ideology he once professed fealty to.

And so it is with Jaron Lanier and the ideology he helped create, Web 2.0 futurism, digital utopianism, which he now calls “digital Maoism,” indicting “internet intellectuals,” accusing giants like Facebook and Google of being “spy agencies.” Lanier was one of the creators of our current digital reality and now he wants to subvert the “hive mind,” as the web world’s been called, before it engulfs us all, destroys political discourse, economic stability, the dignity of personhood and leads to “social catastrophe.” Jaron Lanier is the spy who came in from the cold 2.0.

To understand what an important defector Lanier is, you have to know his dossier. As a pioneer and publicizer of virtual-reality technology (computer-simulated experiences) in the ’80s, he became a Silicon Valley digital-guru rock star, later renowned for his giant bushel-basket-size headful of dreadlocks and Falstaffian belly, his obsession with exotic Asian musical instruments, and even a big-label recording contract for his modernist classical music.

The colorful, prodigy-like persona of Jaron Lanier—he was in his early 20s when he helped make virtual reality a reality—was born among a small circle of first-generation Silicon Valley utopians and artificial-intelligence visionaries. Many of them gathered in, as Lanier recalls, “some run-down bungalows [I rented] by a stream in Palo Alto” in the mid-’80s, where, using capital he made from inventing the early video game hit Moondust, he’d started building virtual-reality machines. In his often provocative and astute dissenting book You Are Not a Gadget, he recalls one of the participants in those early mind-melds describing it as like being “in the most interesting room in the world.” Together, these digital futurists helped develop the intellectual concepts that would shape what is now known as Web 2.0—“information wants to be free,” “the wisdom of the crowd” and the like.

And then, shortly after the turn of the century, just when the rest of the world was turning on to Web 2.0, Lanier turned against it. With a broadside in Wired called “One-Half of a Manifesto,” he attacked the idea that “the wisdom of the crowd” would result in ever-upward enlightenment. It was just as likely, he argued, that the crowd would devolve into an online lynch mob.

Lanier became the fiercest and weightiest critic of the new digital world precisely because he came from the Inside. He was a heretic, an apostate rebelling against the ideology, the culture (and the cult) he helped found, and in effect, turning against himself.

I asked Lanier about his decision to rebel against his fellow Web 2.0 “intellectuals.”

“I think we changed the world,” he replies, “but this notion that we  shouldn’t be self-critical and that we shouldn’t be hard on ourselves is  irresponsible.”

For instance, he said, “I’d been an early advocate of making information  free,” the mantra of the movement that said it was OK to steal, pirate and  download the creative works of musicians, writers and other artists. It’s all  just “information,” just 1’s and 0’s.

“I’d had a career as a professional musician and what I started to see is  that once we made information free, it wasn’t that we consigned all the big  stars to the bread lines.” (They still had mega-concert tour profits.)

“Instead, it was the middle-class people who were consigned to the bread  lines. And that was a very large body of people. And all of a sudden there was  this weekly ritual, sometimes even daily: ‘Oh, we need to organize a benefit  because so and so who’d been a manager of this big studio that closed its doors  has cancer and doesn’t have insurance. We need to raise money so he can have his  operation.’

“And I realized this was a hopeless, stupid design of society and that it was  our fault. It really hit on a personal level—this isn’t working. And I think you  can draw an analogy to what happened with communism, where at some point you  just have to say there’s too much wrong with these experiments.”

His explanation of the way Google translator works, for instance, is a  graphic example of how a giant just takes (or “appropriates without  compensation”) and monetizes the work of the crowd. “One of the magic services  that’s available in our age is that you can upload a passage in English to your  computer from Google and you get back the Spanish translation. And there’s two  ways to think about that. The most common way is that there’s some magic  artificial intelligence in the sky or in the cloud or something that knows how  to translate, and what a wonderful thing that this is available for free.

“But there’s another way to look at it, which is the technically true way:  You gather a ton of information from real live translators who have translated  phrases, just an enormous body, and then when your example comes in, you search  through that to find similar passages and you create a collage of previous  translations.”

“So it’s a huge, brute-force operation?”   “It’s huge but very much like  Facebook, it’s selling people [their advertiser-targetable personal identities,  buying habits, etc.] back to themselves. [With translation] you’re producing  this result that looks magical but in the meantime, the original translators  aren’t paid for their work—their work was just appropriated. So by taking value  off the books, you’re actually shrinking the economy.”

…a file-sharing service and a hedge fund are essentially the same things. In  both cases, there’s this idea that whoever has the biggest computer can analyze  everyone else to their advantage and concentrate wealth and power. [Meanwhile],  it’s shrinking the overall economy. I think it’s the mistake of our age.”

The mistake of our age? That’s a bold statement (as someone put it in Pulp Fiction). “I think it’s the reason why the rise of networking has  coincided with the loss of the middle class, instead of an expansion in general  wealth, which is what should happen. But if you say we’re creating the  information economy, except that we’re making information free, then what we’re  saying is we’re destroying the economy.”

The connection Lanier makes between techno-utopianism, the rise of the machines  and the Great Recession is an audacious one. Lanier is suggesting we are  outsourcing ourselves into insignificant advertising-fodder. Nanobytes of Big  Data that diminish our personhood, our dignity.

“To my mind an overleveraged unsecured mortgage is exactly the same thing as a  pirated music file. It’s somebody’s value that’s been copied many times to give  benefit to some distant party. In the case of the music files, it’s to the  benefit of an advertising spy like Google [which monetizes your search history],  and in the case of the mortgage, it’s to the benefit of a fund manager  somewhere. But in both cases all the risk and the cost is radiated out toward  ordinary people and the middle classes—and even worse, the overall economy has  shrunk in order to make a few people more.”

At last we come to politics, where I believe Lanier has been most  farsighted—and which may be the deep source of his turning into a digital Le Carré figure. As far back as the turn of the century, he singled out one  standout aspect of the new web culture—the acceptance, the welcoming of  anonymous commenters on websites—as a danger to political discourse and the  polity itself. At the time, this objection seemed a bit extreme. But he saw  anonymity as a poison seed. The way it didn’t hide, but, in fact, brandished the  ugliness of human nature beneath the anonymous screen-name masks. An enabling  and foreshadowing of mob rule, not a growth of democracy, but an accretion of  tribalism.

It’s taken a while for this prophecy to come true, a while for this mode of  communication to replace and degrade political conversation, to drive out any  ambiguity. Or departure from the binary. But it slowly is turning us into a  nation of hate-filled trolls.

Surprisingly, Lanier tells me it first came to him when he recognized his own  inner troll—for instance, when he’d find himself shamefully taking pleasure when  someone he knew got attacked online. “I definitely noticed it happening to me,” he recalled. “We’re not as different from one another as we’d like to imagine.  So when we look at this pathetic guy in Texas who was just outed as ‘Violentacrez’…I don’t know if you followed it?”

“I did.” “Violentacrez” was the screen name of a notorious troll on the  popular site Reddit. He was known for posting “images of scantily clad underage  girls…[and] an unending fountain of racism, porn, gore” and more, according to  the reporter who exposed his real name, shaming him and evoking  consternation among some Reddit users who felt that this use of anonymity was  inseparable from freedom of speech somehow.

“So it turns out Violentacrez is this guy with a disabled wife who’s  middle-aged and he’s kind of a Walter Mitty—someone who wants to be significant,  wants some bit of Nietzschean spark to his life.”

Only Lanier would attribute Nie­tzschean longings to Violentacrez. “And he’s not that different from any of us. The difference is that he’s scared  and possibly hurt a lot of people.”

Well, that is a difference. And he couldn’t have done it without the  anonymous screen name. Or he wouldn’t have.

And here’s where Lanier says something remarkable and ominous about the  potential dangers of anonymity.

“This is the thing that continues to scare me. You see in history the  capacity of people to congeal—like social lasers of cruelty. That capacity is  constant.”

“Social lasers of cruelty?” I repeat.

“I just made that up,” Lanier says. “Where everybody coheres into this  cruelty beam….Look what we’re setting up here in the world today. We have  economic fear combined with everybody joined together on these instant twitchy  social networks which are designed to create mass action. What does it sound  like to you? It sounds to me like the prequel to potential social catastrophe.  I’d rather take the risk of being wrong than not be talking about that.”

But something he mentioned next really astonished me: “I’m sensitive to it  because it murdered most of my parents’ families in two different occasions and  this idea that we’re getting unified by people in these digital networks—”

“Murdered most of my parents’ families.” You heard that right. Lanier’s  mother survived an Austrian concentration camp but many of her family died  during the war—and many of his father’s family were slaughtered in prewar  Russian pogroms, which led the survivors to flee to the United States.

It explains, I think, why his father, a delightfully eccentric student of  human nature, brought up his son in the New Mexico desert—far from civilization  and its lynch mob potential. We read of online bullying leading to teen suicides  in the United States and, in China, there are reports of well-organized online  virtual lynch mobs forming…digital Maoism.

He gives me one detail about what happened to his father’s family in Russia. “One of [my father’s] aunts was unable to speak because she had survived the  pogrom by remaining absolutely mute while her sister was killed by sword in  front of her [while she hid] under a bed. She was never able to speak  again.”

It’s a haunting image of speechlessness. A pogrom is carried out by a “crowd,” the true horrific embodiment of the purported “wisdom of the crowd.” You could say it made Lanier even more determined not to remain mute. To speak  out against the digital barbarism he regrets he helped create.

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