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Lego: Design by Me

Posted: May 14, 2011 | Author: | Filed under: Creative, Unusual, Amusing | Tags: , |1 Comment

LEGO is a fascinating business case study. One example of how they have tapped into and fed the passion of their customers is their Design by Me service. You download a software application that lets you design your own custom LEGO piece, design your own unique box and then click to submit your order to their factory.

http://designbyme.lego.com/en-us/FAQ/default.aspx

One Comment on “Lego: Design by Me”

  1. Ross james suriani's avatar Ross james suriani says:
    May 18, 2011 at 8:54 pm

    I love lego especially LEGO STAR WARS especially the sith pilot

    Reply

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